Features
What features are available and how do they fundamentally change how you gain insights into your business
Data Management
The ability to manage your own data is key to ensure that it is always correct and up to date.
See everything in one place
Combine data from all the platforms you use into one platform where all stakeholders can see and agree on the data.
See the uploaded data easy
Get a full overview of the active data and quickly identify if something is missing.
Ensure the data is correct
It is critical to ensure data is correct so you can be confident that you're getting valid insights from your models.
Keep track of what data was used
All your data uploads get versioned so you can keep track of what data was used for what and how it has evolved.
Artificial Intelligence Modeling
Having the ability to actually inspect the AI model makes it possible to have confidence and trust in the model and that it is not just a "black box".
Describe business drivers to the AI
Explain to the artificial intelligence engine about your unique business and set up all the correct dynamics in place. Ensure that models are tailored to your business needs.
Handle limited data
Our AI engine uses Bayesian Deep Learning, which has the benefit of being able to handle sparse data and be robust against overfitting.
This means that you can be confident of how the model performs and not become overconfident in limited data.
This means that you can be confident of how the model performs and not become overconfident in limited data.
Compare with previous models
We help you keep track of your previous models and how they performed compared to today's models. This way you can compare results and performance across current and previous models and consider what approach you prefer or how to improve your insights.
Iterate fast
It is easy to try different ideas and compare them with fast model training, allowing you to find the optimal model in less time.
Transparency
Our UI visualizes the flow of your data and how variables interact in your models, making it easy to understand and communicate the dynamics of your business.
Effect
Get a full breakdown of how the drivers impact the commercial objectives based on your AI model and data.
See what drives your business
Get an understanding of how drivers such as
- Brand
- Distribution
- Macro Economical factors
- Media Investments
- Pricing
- +others
Confidence in insights
Nothing in the world is certain. That is why it is key to have access to proper uncertainty estimation. We provide you with information on the confidence levels of your insights so you have the necessary context to make the right decisions.
Measure the impact of your decisions
You are able to see how your activities affect your commercial objectives. Making it is easier than ever before to track the impact of decisions.
Simulate
Being able to actually ask the model about various scenarios and compare them against each other makes it possible to gain insight of the optimal actions to take.
Try various scenarios and see what the impact is
Utilize the ability to simulate various scenarios to quickly understand how to best allocate resources. For example, should I increase my spending on media investments or should I use the money to set up more distribution channels to achieve a higher ROI?
Simulate to gain the best outcome and strategy.
Simulate to gain the best outcome and strategy.
Quantify risk properly
The ability to quantify the uncertainty of two scenarios is key to understand the trade-offs between various scenarios. Choose the right strategy for your risk profile.
Compare two different scenarios
What is the impact of increased inflation combined with heavy media advertisement over Christmas on my bottom line vs high inflation and medium media investments?
Increase your chances to reach your objectives by making the right decisions that reflect the current world situation.
Increase your chances to reach your objectives by making the right decisions that reflect the current world situation.
Understand how drivers interact
Gain a better understanding of the relationship between business drivers by exploring how they interact with each other. Examples of this could be to measure the effect between
- Brand
- Distribution
- Macro Economical factors
- Media Investments
- Pricing
- + Other
Ready for the next step?